News Center

Search The Entire News Archive

16 Related Articles for marketing
   
 
Change page: < 1 2 >  |  Displaying page 1 of 2, items 1 to 15 of 16.

04/04/2013

Is an End to Illegal Robocalls in Sight?

Telemarketers are prohibited by law from calling consumers on the Do Not Call Registry. They also are forbidden to call cell phones. This has not stopped them.

02/01/2013

Wave of Telemarketing Scams Target Seniors

Seniors nationwide are reporting pushy, suspicious telemarketing calls from businesses going by the names "Senior Emergency Care," "Senior Safety Alert" or "Senior Safe Alert." Follow our advice to tell a legitimate sales call from a telemarketing scam.

12/29/2011

Steps to Take to Avoid Receiving Unwanted Calls

While more than 150 million numbers have been added to the National Do Not Call Registry, the Better Business Bureau continues to get calls from people who aren't aware of this resource. The registry began in 2003 to give consumers a choice on telemarketing calls. It's managed by the Federal Trade Commission (FTC). If you decide to register your number, telemarketers covered by the registry have 31 days to comply and stop calling you. If they continue to call you, they can be fined thousands of dollars.

09/27/2010

Mobile Marketing Tips for Small Business Owners

Mobile marketing is an effective way for small business owners to tap into a younger customer base. Better Business Bureau recommends owners check out the potential in geo-location apps like Foursquare or Yelp.

07/22/2010

Your Cell Number is not Going Public

Have you gotten a forwarded email that says all cell phone numbers are going to go public and you will be spammed by unwanted sales calls? Actually, it’s not going to happen.

01/07/2010

Victims of Suntasia Telemarketing Operation Being Reimbursed $14.1 Million

Starting January 6, 2010, the Federal Trade Commission will be sending out more then 356,000 checks to consumers who have been victimized by Suntasia Marketing in Largo, FL. The reimbursement checks stem from an agreement Suntasia made in December of 2008 to settle FTC charges alleging wrongful business practices.

10/08/2009

Five Questions if Direct Selling is for you

Being successful at direct selling doesn’t require any special education or experience but it isn’t for everyone. Better Business Bureau suggests people ask themselves a few questions when considering a new venture in direct sales.

10/01/2009

Teeth Whitening Products Sold Online Wipe Smile off Consumers’ Faces

BBB is warning consumers to be extremely wary of pervasive online ads offering the promise of a whiter, brighter smile. BBB has received an onslaught of complaints from consumers who thought they were signing up for a free trial of teeth whitening products but were repeatedly billed for products and services.

10/01/2009

Post Foods Joins BBB Self Regulation Initiative on Child-Directed Food Advertising

The Council of Better Business Bureaus today announced that Post Foods, LLC has become a participant in the Children’s Food and Beverage Advertising Initiative.

01/01/2004

FTC - Complying with the Telemarketing Sales Rule

The Federal Trade Commission (FTC) issued the amended Telemarketing Sales Rule (TSR) on January 29, 2003. Like the original TSR issued in 1995, the amended Rule gives effect to the Telemarketing and Consumer Fraud and Abuse Prevention Act. This legislation gives the FTC and state attorneys general law enforcement tools to combat telemarketing fraud, give consumers added privacy protections and defenses against unscrupulous telemarketers, and help consumers tell the difference between fraudulent and legitimate telemarketing.

05/01/2003

FTC - RAISING FUNDS? What You Should Know About Hiring a Professional

If your nonprofit organization is planning a fund-raising campaign, you may be considering hiring a professional to do the work. Professional fund-raisers conduct campaigns for a fee; often, it's a percentage of the money they collect.

03/01/2003

FTC - Calling All Telemarketers: Amendments to the FTC's Telemarketing Sales Rule

The Federal Trade Commission (FTC) has amended the Telemarketing Sales Rule (TSR) to give consumers a choice about whether they want to receive most telemarketing calls. Consumers soon will be able to put their phone numbers on a national "do not call" registry. It will be illegal for most telemarketers or sellers to call a number listed on the registry.

10/01/2001

FTC - Ditch the Pitch: Hanging Up on Telephone Hucksters

It's like clockwork. You sit down to dinner and the phone rings. You answer it. The caller is trying to sell you something or tell you that you've won a fabulous prize. If you're tempted by the offer, get the facts. You may be in for a fraud.

09/01/2000

FTC - Advertising and Marketing on the Internet: Rules of the Road

The Internet is connecting advertisers and marketers to customers from Boston to Bali with text, interactive graphics, video and audio. If you're thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to electronic marketing. These rules and guidelines protect businesses and consumers - and help maintain the credibility of the Internet as an advertising medium. The Federal Trade Commission (FTC) has prepared this guide to give you an overview of some of the laws it enforces.

03/01/2000

FTC - Guidelines for Managers of Telemarketing Enterprises Who Sell Magazine Subscriptions

Guidelines for Managers of Telemarketing Enterprises Who Sell Magazine Subscriptions As the supervisor of a telemarketing sales force, you know that your employees' communications with prospective magazine subscription purchasers must be clear and courteous, and that their sales solicitations must be accurate, truthful, and complete. It makes good business sense — and it's the law.


z